Project Introduction

Marketing "EM"

Introduction

This is the report about a project undertaken by the Film Producer class FIL-4661 offered by the Film Department at the University of Central Florida in the Spring of 2009.

The class included a series of lectures by experts in marketing including, Shannon Lacek and Rich Grula (both are previous marketing directors of the Florida Film Festival), producer Christine Vachon, FFF programmer Matthew Curtis, former students Tom Hurter and Nick Martinolich, and Professor Randy Finch.

The class was divided into 20 teams. Each team was assigned a film that would screen in competition at the 2009 Florida Film Festival. Working with the FFF staff and the various filmmakers, the students in FIL-4661 were responsible for the guerrilla marketing of the competition films.

Our team included Jonathan Heuslein, Film BA, Spring 2010; Rebecca Little, Film BA, Summer 2009; and Marc Maggio, Film BA Spring 2010. We were assigned a film in narrative competition entitled "EM". The filmmaker/contact for this film was Jim Jermanok.